Bringing you the finest in environmentally-friendly bedding and bath, Venus Home Linen was just getting started and came to us to build an identity that would encapsulate both the sustainable nature and high-quality craftsmanship of their materials. We decided to build a brand that would focus on the feeling of wanting to stay in your bed, surrounded by your Venus sheets, cozy and snug.

Who better than the Roman Goddess of Love, beauty and fertility to tell our story? The shell embodies the Venus concept and our color palette of stone blue and mercury provides an elegant and eco-friendly feeling for any design execution. We carried this style across a variety of executions, from the usual brand collateral to product tags, bags and sheet covers.

Branding
Graphic & Print Design
Packaging Design